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leaving Hawaii our travels from shop to shop across the country
with boxes of books in our car was pretty fun; but this annual
extravaganza was a different ball park altogether; the winds
of corporate outdoor America had been blowing around us all
day, leaving us two weary paddlers.
Warren
pulled along side and got out to talk. His native New Zealand
accent dancing enthusiastically throughout the conversation.
He visited Tom in Hawaii while testing the market for a new
sit-on-top kayak design idea in the early '90's. Such efforts
became the foundation for the formation of Cobra Kayaks in
1993. "It's still fun for us!" he said. "We're
about the only ones left who own our company."
Yes,
unlike so many small kayak manufacturers getting swallowed
up by big corporations, Cobra Kayaks is still run by its founders,
Warren with his wife, Glenys Aitken.
Before
all that, however, when sit-on-tops appeared to be nothing
more than a flash in the pan, he found himself at a Florida
trade show and was intrigued by one of those small upstarts,
Tim Niemier and his "Scupper."
Warren
was no novice when it came to watersports. Although he really
liked Niemier, his sit-on-top design did not make a big impression
on this wave sport expert. You see, Warren had gone from being
plant manager of Wind Surfing International for eight years
to establishing his own sailboard, surfboard and wave ski
business, "Aitken Industries." They were the first
to manufacture the "wake ski" or "wake board."
Fate
surfed on in, however, in the form of a waning interest by
the public in this gear intensive sport. Then in 1992 a government
edict was declared against the use of the Freon gas used to
foam fill their polyethylene products. This resulted with
Aitken Industries closing its doors.
Meanwhile,
small sit-on-top companies run by passionate dreamers, usually
out of their garage, were benefiting greatly from this slowing
in the wave sports industry: "One of the things that
happened," explained Niemier, "was that windsurfing
got too technical and the sit-on-tops moved right in on that.
The timing was absolutely perfect. There was a whole sales
force already in place. " (From "Tim
Niemier: In The Beginning...")
Exercising
the cautions of a boat caught in the storms of the past, Warren
invested some time in researching the possibility of a world
market for such a craft as self-bailing, open top paddle craft.
After
a year of travel he found himself convinced that this "user
friendly kayak" concept was here to stay.
So,
in 1993 Warren and Glenys established a sit-on-top kayak company
in Southern California. Applying his expertise and that of
designers he'd come to respect in the wave sports industry,
they founded Cobra Kayaks. The Cobra XL was the first model
out of the mold, and thus began a new evolution in the sit-on-top
revolution.
Soon,
a ground swell of manufacturers of sit-on-top kayaks began
to move across the country and Glenys and Warren's Cobra Kayaks
was now leading the wave.
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